3PL Solutions

Scaling nationwide D2C fulfilment for a fast-growing personal care brand

Dellexo took over inbound planning, inventory control, pick-pack execution and returns management so the client could launch nationally without losing dispatch discipline.

3PL warehouse operations with order handling
52kPeak monthly orders handled
99.4%Inventory accuracy sustained
24 hrsDispatch SLA on ready orders
3 daysReturn QC turnaround

Client brief

A personal care brand moved from marketplace-first distribution to its own D2C model across India. Their main pressure points were launch spikes, COD returns, and inventory visibility between marketing campaigns.

  • Rapid SKU expansion with fragile packaging and promotional bundles.
  • Need for next-day dispatch from the moment orders entered the OMS.
  • Reverse logistics had to feed usable stock back into saleable inventory faster.

Dellexo operating model

We created a dedicated fulfilment pod with wave-based order release, bundle kitting benches, QC checkpoints, and a daily control tower review with the client team.

  • Inbound ASNs and slotting plans shared before truck arrival.
  • Fast-moving SKUs placed in golden zones near pack benches.
  • Returns segregated by resale, refurbishment and disposal decisions.

How we manage this on ground

The daily operating rhythm is built around visibility, speed and quality control rather than just manpower.

1

Inbound slotting plan

Before a vehicle reaches the dock, ASNs are checked against expected putaway zones, storage type and priority SKUs.

2

Wave release and picking

Orders are released in timed waves based on carrier cutoff, service level and bundle complexity to prevent pack-station congestion.

3

QC before handover

Each packed order is checked for product, label and carton integrity before being handed over to linehaul or last-mile partners.

4

Returns recovery loop

Returned orders move through QC, photos, reason coding and stock reclassification so the client sees usable inventory quickly.

On-ground snapshots

Representative operational visuals from warehouse, pack station and control-desk environments.

Measured outcomes

38%Reduction in average order processing time after wave planning
96.8%Orders handed to carrier within committed same-day cutoffs
29%Drop in return stock dwell time due to structured QC loops
WeeklyClient MIS shared with fill-rate, ageing and returns reason trends

Need a 3PL model like this?

We can map your order profile, storage needs, SLA commitments and return flow into a practical execution plan.